Privacy Policy

Last Revised: 2nd April 2020

The Site is operated by Adlens Ltd (“Adlens”, “we”, “us” or “our”) with a registered company number: 05288859 and our registered office is at Chilbrook, 1 Oasis Park, Stanton Harcourt Road, Eynsham, Oxfordshire, OX29 4TP. Our VAT number is GB 918486486.

If you have any questions, comments or concerns about this Privacy Policy or how Adlens handles your information, please email our data protection compliance team at Alternatively, you have the right to complain to the UK’s supervisory authority, the Information Commissioner (“ICO”) ( We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

We collect personal information about you in a number of different ways, either on our Site, via email or otherwise. Personal information, or personal data, means any information which could be used, directly or indirectly, to identify you or any other individual that visited the Adlens Site. This may include the following personal information:

  • Details of your name, email address and organisation (if applicable), for example when you are joining our mailing list or when you’re downloading our research papers;
  • Marketing and communications data, including your preferences in receiving marketing from us and our third parties, and your communication preferences;
  • Details of your visits to and browsing of our website, including your communication and other data as part of our obligations to continue to fulfil the contract that we have previously entered with you;
  • Details of your name, contact details, job role, profession, your employer and/or organisation you are affiliated with when you are enquiring about services;
  • Details of your personal data that has been put online and is publicly available (e.g. social media handles or other online identifiers), for example when you are contacting us through social media and online sites (such as Facebook, Twitter, LinkedIn);
  • Technical data, including details of your Internet Protocol (IP) addresses, browser information, Internet Service Provider (ISP), operating system, date / time stamp and click stream data. We use this information to see how well our Site is working, how it is used and which content users are most likely to interact with. Such information is predominantly collected through our use of cookies and similar technology.

We use cookies on our Site. “Cookies” are small text files that websites save onto your device via your web browser. Some cookies that we use at Adlens will collect personal information about you. We may also receive information about you from other parties, for example: analytics providers who help us to give you a more relevant online experience. Any personal information that is collected will be used in accordance with this Privacy Policy. For further information, including the types of cookies that we use and how to manage cookies placed on our Site, please refer to our Cookies Policy.

Our main reason for collecting and using your personal information is to facilitate and improve the service and experiences that we provide.

We use your personal data in the following ways:

  • To carry out our obligations arising from any contracts we have entered with you, and to provide you with the information and services that you request from us;
  • To provide you with information about services we feel may interest you and that are relevant to any services you might have requested from us previously or where we have your consent to contact you in relation to marketing our services that are not similar to those previously purchased by you;
  • To notify you about changes to our Website Terms of Use or Privacy Policy or Cookies Policy;
  • To analyse your use of our Site and ensure the content from our Site is presented in the most effective manner for you and for your computer, mobile devices, or any other technology, manner or means which you used to access our Site;
  • For security reasons to confirm that you are who you say you are and to enforce our contracts and policies, investigate complaints and prevent illegal activity;
  • To provide and manage your access to our Site and to administer our site and for internal operations, including troubleshooting, data analysis, statistical and survey purposes;
  • As part of our efforts to keep our site safe and secure;
  • To communicate with you (e.g. responding to emails or calls from you).

We may also use your personal data as follows:

  • To detect and prevent fraudulent transactions; and
  • To comply with our legal obligations, including to comply with a court order, or to exercise or defend legal claims.

Our use of your personal information will always have a legal basis, either because it is necessary for our performance of our contract with you, or because you have consented to our use of your personal data (e.g. by subscribing to Adlens newsletters), or because it is in our legitimate business interest to use it.

There are times where our use of your personal information is not strictly necessary for us to be able to provide you with our services, or for them to work properly. In those circumstances, we have what’s called a “legitimate interest” in handling your personal information. “Legitimate interest” means the interest of our business in conducting and managing our business to enable us to give you the best service and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interest. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted by law). Examples of legitimate interest may include, but are not limited, to:

  • Detection and prevention of fraud;
  • Keeping the Adlens Site, services and IT systems safe and secure;
  • Ensuring that our processes, procedures and systems are as efficient as possible;
  • Marketing

We only share your personal information with third parties in accordance with this Privacy Policy or when you ask us to.

Third party service providers

To best serve you, we may need to share your personal data with some of our service providers that provide support services to us or that help us market our services. We enter into contract with our service providers which imposes obligations on both parties to respect the security of your personal data and treat it in accordance with the law. These third-party service providers fall into the following categories:

  • Those that help us with IT technologies or support (e.g. data storage);
  • Those that help us with mailing services. We use Mailchimp to send store personal information that allows us to send and personalise our emails marketing communications. You can read Mailchimp’s privacy policy on the Mailchimp website:
  • We use Google Analytics in order to monitor and analyse web traffic so that we can maintain and improve the performance of our website. The data collected may be used to create reports on use of the website and information may be shared with other Google services. Google’s privacy policy can be read here:

Other third parties

Aside from our third-party service providers, we may, in certain instances, share your data if required to do so by law, including in response to a legal process such as court order, or to comply with other national, state or local laws.

Our Site may include links to other sites, content or videos (embedded or direct links) maintained by third parties (‘Linked Sites’). Adlens provides Linked Sites to you solely as a convenience, and the inclusion of Linked Sites does not imply endorsement by Adlens of the Linked Sites. Please be aware that Adlens is not responsible for the contents of any Linked Site or tracking technologies they may use.

Such Linked Sites are responsible for their own privacy policies explaining how they use and share your personal information. You should review the terms of privacy policies when visiting and using Linked Sites to make sure you understand how your personal information is being collected and shared.

We respect your right to privacy and take all reasonable precautions to keep your data secure and in accordance with this Privacy Policy and to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. When you submit information on the website, by email, or through any other means, your information is protected both online and offline. To protect your data offline, only employees, agents, contractors and other parties who have a business need to know your information will be granted access to personal data.

In addition, we use appropriate technical and organisational measures, including a combination of encryption and IT technologies so that your data is processed, managed and handled carefully. Our procedures mean that we may occasionally request proof of identity before we share your personal information with you. These measures include storing the data on secure cloud servers, using encryption, user names and passwords and regular backup, as well as contractual precautions with any third parties that might have access to the data.

Additionally, we do not recommend that you share your user details and personal data with anyone. We will never ask you to confirm your user details or personal data via email. If you receive an email claiming to be from Adlens asking you to do so, please ignore it and do not respond.

We have put in place procedures to deal with any suspected personal data breach. If we suffer a security breach which compromises our protection of your information, we will let you and any applicable regulator know about it where we are legally required to do so.

We, and those third parties that we share your personal information with, may host, store and otherwise handle that information in the UK (at our headquarters). We may transfer your collected data to storage outside the European Economic Area (EEA) where it may be processed for assisting us in operating our website, conducting our business or servicing you. We make sure that any transfer of your personal information outside the EEA is to countries that are deemed to have an adequate level of protection of personal data by the European Commission; or we may use specific contacts approved by the European Commission which give person data the same protection it has in Europe or we may transfer data to US based providers that are part of the Privacy Shield. By giving us your personal data, you agree to this arrangement. We will do what we reasonably can to keep your data secure.

In any case, our transfer, storage and handling of your personal information will continue to be governed by this Privacy Policy. If you would like further information about the global handling of your personal information, please contact us at

We only keep your personal information for as long as is necessary in light of the reason(s) for which it was collected, and for as long as we are required to keep it by law. The actual period for which we store your personal information will vary depending on the type of personal information and how it is used. For example, we will only retain your personal data if you were previously our customers (including contact, identity, financial and transaction data) for six years after you cease to be our customer for tax purposes.

As a data subject, you have a number of rights. You can:

  • access and obtain a copy of your data by making a subject access request;
  • require Adlens to change incorrect, remove or delete data about you;
  • require Adlens to limit or restrict the processing of your data, for example where the data is no longer necessary for the purposes of processing;
  • require Adlens to provide your personal data to a third-party provider of services

If you require any information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided at the end of this Privacy Policy.

You can access, change or remove all your personal identifiable information that we collect from you in the following ways:

Opting-out (Adlens Stop Contacting Me)

Promotional Emails: If you no longer wish to receive email marketing communications (known as “opt-out”), you can do so at any time by clicking on the unsubscribe link at the bottom of these emails or reaching out to us here. Unsubscribing will stop you from receiving most types of email communications but it will not prevent you from receiving some communications such as service messages, for example: email in response to a specific request from you.

Advertising: You can also opt-out of receiving targeted advertising from Adlens on other third-party platforms that you may be using (including social media sites such as LinkedIn and Twitter) by using the privacy features provided by these platforms or by contacting us at In making use of the audience targeting features provided by these and other platforms, we may review and process publicly available social media information about you (e.g. Twitter handles or other online identifiers).

Rectification and/or Removal of your information

If you would like to request the deletion or correction of any data we have about you, you can do so at any time by contacting us at To do so, we will take steps to verify your identity before granting access or making corrections where necessary to safeguard your privacy and security.

Restrict Processing

If you request us to “block” or suppress the processing of your personal information in certain circumstances such as where you contest the accuracy of your personal information or you object to us processing it, you can do at any time by contacting us at While we verify or investigate your concerns with this personal information, we still store your personal information in accordance with this Privacy Policy but we will not process or use it for any other purpose until the investigation is completed.

You will not normally have to pay a fee to access your personal information. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Adlens Careers

Adlens Careers Pages as advertised on the Site ( uses your personal information to support your application for employment at Adlens. For more information about how we use your personal information when using the Adlens Career Pages, please refer to the standalone Applicant Privacy Notice

Our Privacy Policy may change from time to time and updates will be posted on this page Please review it frequently. If these changes are significant, we may also choose to update you by email. However, we encourage you to review this Privacy Policy periodically to be informed of how we use your personal information. Access to and/or use of the Site after the date of such changes shall be deemed to confirm your agreement to be bound by the Privacy Policy then in effect. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

If you have any questions, comments or concerns, please contact our data protection compliance team at or for any general enquiries at and we will be happy to help.

Cookie Policy

Last revised: 2nd April 2020

Our website uses “cookies”, small text files that are placed on your computer when you visit us online. They are widely used in order to fulfil contracts, to improve our website design, as well as our services. Adlens’ website sets cookies which remain on your computer or device for differing times. Some expire at the end of each session (‘session cookies’) and some remain for longer (‘persistent cookie’) so that when you return to our website, you have a better user experience.

Before cookies are placed on your computer or device, you will be shown a pop-up message requesting you consent to set those cookies. By giving your consent to the placing of cookies, you are enabling Adlens to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of cookies unless those cookies are strictly necessary; however certain features of our Site may not function fully or as intended.

We use the following type of cookies: first party cookies (which Adlens set) and third-party cookies (which are set by third parties).


It enables us to provide additional functions to you on our Site such as personalisation and remembering your saved preferences. Some functionality cookies may also be strictly necessary cookies but not all necessarily fall into that category.

Cookies NameDurationDescription
_gid1 dayThis cookie is installed by Google Analytics. The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the Site is doing. The data collected including the number visitors, the source where they have come from, and the pages visited in an anonymous form.
_ga2 yearsThis cookie is installed by Google Analytics. The cookie is used to calculate visitor, session, camapign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assigns a randoly generated number to identify unique visitors.


It enables us to provide additional functions to you on our Site such as personalisation and remembering your saved preferences. Some functionality cookies may also be strictly necessary cookies but not all necessarily fall into that category.

Cookies NameDurationDescription
bcookie2 yearsThis cookie is set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
lidc1 daysThis cookie is set by LinkedIn and used for routing.
LangSessionThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.


It enables us to provide additional functions to you on our Site such as personalisation and remembering your saved preferences. Some functionality cookies may also be strictly necessary cookies but not all necessarily fall into that category.

Cookies NameDurationDescription
_gat1 minuteThis cookie is installed by Google Universal Analytics to throttle the request rate to limit the collection of data on high traffic sites.
bscookie2 yearsThis cookie is a browser ID cookie set by Linked share Buttons and ad tags.
tve_leads_unique30 daysFlag if impression exists
tl_{group_id}_{form_id}_{variation_id}30 daysStores a page visit on the form
t_{test_id}_f_{form_type_id}30 daysStores a page visit on a form variation included in the A/B test
tl-conv-{content_id}1 yearStores a conversion event for the form variation
tl_conversion_{group_id}1 yearStores a conversion event for the campaign
tl_conversion_{key}1 yearFlag if conversion exists for the campaign


It is used to track visitors across our Site. The intention is to display ads that are relevant and engaging for you and thereby more valuable for publishers and third party advertisers.

Cookies NameDurationDescription
ads/ga-audiencesSessionUsed by Google Adwords to re-engage visitors that are likely to convert to customers based on the visitors online behaviour across the website.
bcookie2 yearsUsed by LinkedIn, for tracking the use of embedded services.
bscookie2 yearsUsed by LinkedIn, for tracking the use of embedded services.
lidc29 daysThe cookie is used to manage the mailing list, if the visitor has subscribed to any newsletters or blog posts.
UserMatchHistory29 daysUsed to track visitors on multiple website, in order to present relevant advertisement based on the visitor preferences.

You also have the ability to accept or decline cookies by modifying the settings on your internet browser. The Interactive Advertising Bureau (IAB) is an industry body that develops standards and guidelines to support online business processes. It has produced a website ( which explains how cookies work and how they can be managed. The IAB website tells you how to remove cookies from your browser. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.